Museum management and marketing
著者
書誌事項
Museum management and marketing
（Leicester readers in museum studies / series editor, Susan M. Pearce）
Routledge, 2007
- : hbk
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.
The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.
Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
目次
1. Museums and Change 2. Museum Management 3. Marketing the Museum
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