Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

著者

• Lodish, Leonard M.
• Morgan, Howard Lee
• Archambeau, Shellye

書誌事項

Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau

Wharton School Pub., c2007

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA81419903
• ISBN:
  • 0132390752
• LCCN: 2006038980
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xv, 318 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD62.5
  • DC22 : 658.8
• 件名:
  • LCSH : New business enterprises -- Management
  • LCSH : Business enterprises -- Management
  • LCSH : Marketing -- Management
  • LCSH : Entrepreneurship