The secret to GE's success

著者

書誌事項

The secret to GE's success

William E. Rothschild

McGraw-Hill, c2007

  • : hard

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注記

Includes index

内容説明・目次

内容説明

Learn why GE has always had the best inventors, the best strategic planners, and the best resultsWilliam Rothschild, who witnessed GE's revolution firsthand, explains the five keys that made GE a global phenomenon and gives managers a complete toolkit for duplicating its remarkable success. He explains the GE Code, the hallmark of all GE leadership teams and provides a far-ranging prescriptive plan for strategising the GE way. Key featuresGE was named the Most Admired Company in the World by Fortune magazineConcepts apply to all companies across the globeRothschild was a 30-year GE insider who reported directly to Welch for 3 years and headed all strategic planning/training

目次

Part i: Aim for Market Leadership in Every Cycle [Edison to Coffin] Part II: Diversify the Business Portfolio [Cordiner to Jones] Part III: Manage the Portfolio Strategically [The Jack Welch Revolution] Part IV: Back to the Future Strategy [The Inmelt Era]

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