Economics
著者
書誌事項
Economics
Pearson Prentice Hall, c2006
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注記
Accompanied by an access code to MyEconLab
Includes indexes
内容説明・目次
内容説明
Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.
The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"? Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily. This is motivating to all students, whether they are business majors or not. All students can relate to businesses they encounter in their everyday lives. Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.
目次
Part 1: Introduction
Chapter 1: Economics: Foundations and Models
Appendix: Using Graphs and Formulas
Chapter 2: Tradeoffs, Comparative Advantage, and the Market System
Chapter 3: Where Prices Come From: The Interaction of Demand & Supply
Chapter 4: Economic Efficiency, Government Price Setting, and Taxes
Appendix: Calculating Consumer Surplus and Producer Surplus
Part 2: Markets in Action
Chapter 5:Externalities, Environmental Policy, and Public Goods
Chapter 6: Elasticity: The Responsiveness of Demand and Supply
Part 3: Firms in the Domestic & International Economies
Chapter 7: Firms, the Stock Market, and Corporate Governance
Appendix: Tools to Analyze Firms' Financial Information
Chapter 8: Comparative Advantage and the Gains from International Trade
Appendix: Multinational Firms
Part 4: Microeconomic Foundations: Consumers and Firms
Chapter 9: Consumer Choice & Behavioral Economics
Appendix: Indifference Curves
Chapter 10: Production, Technology, and Costs
Appendix: Isoquants and Isocosts
Part 5: Market Structure and Firm Strategy
Chapter 11: Firms in Perfectly Competitive Markets
Chapter 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting
Chapter 13: Oligopoly: Firms in Less Competitive Markets
Chapter 14: Monopoly and Antitrust Policy
Chapter 15: Pricing Strategy
Part 6: Markets for Factors of Production
Chapter 16: The Markets for Labor and Other Factors of Production
Part 7: Information, Taxes, and the Distribution of Income
Chapter 17: The Economics of Information
Chapter 18: The Tax System and the Distribution of Income
Part 8: Macroeconomic Foundations and Long-Run Growth
Chapter 19: GDP: Measuring Total Production and Income
Chapter 20: Unemployment & Inflation
Chapter 21: Business Cycles, the Financial System, and Economic Growth
Chapter 22: Long-Run Growth: Sources & Policies
Part 9: Short-Run Fluctuations
Chapter 23: Output & Expenditure in the Short Run
Appendix: The Algebra of Macroeconomic Equilibrium
Chapter 24: AD/AS Analysis
Appendix: Schools of Macro Thought
Part 10: Monetary and Fiscal Policy
Chapter 25: Money, Banks, and the Federal Reserve System
Chapter 26: Monetary Policy
Chapter 27: Fiscal Policy
Chapter 28: Inflation, Unemployment, & Federal Reserve Policy
Part 11: The International Economy
Chapter 29: Macroeconomics in an Open Economy
Chapter 30: The International Financial System
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