Crisis communications : a casebook approach
著者
書誌事項
Crisis communications : a casebook approach
（LEA's communication series）
Lawrence Erlbaum Associates, c2007
3rd ed.
- : hbk
- : pbk
大学図書館所蔵 件 / 全6件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes index
内容説明・目次
内容説明
Crisis Communications presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communications plans, the third edition of this essential reference explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.
Cases added to this edition include Hurricane Katrina and New Orleans, AIDS in Africa, and the Columbine High School shooting tragedy. Additional features of the text are:
a discussion of rapidly changing communications technology as it relates to battling crises and causing crises;
a section on communicating with the masses, particularly via Web sites and blogs;
a chapter addressing theories relevant to crisis communications
updated versions of cases analyzed in previous editions.
An accessible, practical, and extremely popular casebook, this text is a 'must read' for students in crisis communication and management, public relations and business/management. It is also an invaluable resource for professionals and business managers in handling crises.
目次
Contents: Preface. Crisis Communications: Then and Now. Managing the Crisis. Crisis Communications Theory. "Textbook"Crisis Communications Cases. Rumors and Cybercrises. Natural Disasters. Cultures: Foreign and Domestic. Death and Injury. Consumer-Caused Crises. The Crisis Communications Plan. Appendices: Generic Crisis Communications Plan. Crisis Communications Plan for a Nonprofit Organization: Big Brothers/Big Sisters of America. Crisis Communications Plan for a Small Business.
「Nielsen BookData」 より