Essentials of marketing

Author(s)

• Lamb, Charles W.
• Hair, Joseph F.
• McDaniel, Carl D.

Bibliographic Information

Essentials of marketing

Chanrles W. Lamb, Jr., Joseph f. Hair, Jr., Carl McDaniel

Thomson/South-Western, c2006

5th ed., student ed

Note

Includes index

Details

• NCID: BA81584987
• ISBN:
  • 9780324316643
• LCCN: 2005927472
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxxii, 544 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management
  • FREE : Marketing. gtt