Odyssey : Pepsi to Apple

Author(s)

• Sculley, John

Bibliographic Information

Odyssey : Pepsi to Apple

John Sculley ; with John A. Byrne

Collins, c1987

Note

Includes bibliographical references and index

Description and Table of Contents

Description

John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.

by "Nielsen BookData"

Details

• NCID: BA81635079
• ISBN:
  • 0002179946
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiv, 450 p.
• Size: 24 cm
• Classification:
  • LCC : HC102.5.S3/
  • DC19 : 338/.04/0924
• Subject Headings:
  • PRECIS : United States. Entrepreneurship. Sculley, John - Biographies
  • BLSH : Sculley, John
  • LCSH : Businessmen -- United States -- Biography