Essentials of entrepreneurship and small business management
Author(s)
Bibliographic Information
Essentials of entrepreneurship and small business management
Pearson/Prentice Hall, c2008
5th ed
Available at / 7 libraries
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Note
Includes indexes
Description and Table of Contents
Description
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.
Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success.
Table of Contents
Section I. The Challenge of Entrepreneurship
1. The Foundations of Entrepreneurship
2. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II. Building the Business Plan: Beginning Considerations
3. Designing a Competitive Business Model and Building a Solid Strategic Plan
4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
5. Forms of Business Ownership
6. Franchising and the Entrepreneur
7. Buying an Existing Business
Section III. Building the Business Plan: Marketing and Financial Considerations
8. Building a Powerful Marketing Plan
9. E-Commerce and the Entrepreneur
10. Pricing Strategies
11. Creating a Successful Financial Plan
12. Managing Cash Flow
Section IV. Putting the Business Plan to Work: Sources of Funds
13. Sources of Financing: Debt and Equity
14. Choosing the Right Location
15. Global Aspects of Entrepreneurship
16. Building a New Venture Team and Planning for the Next Generation
Appendix: Sample Business Plan
Brief Cases
End Notes
Index
by "Nielsen BookData"