Essentials of entrepreneurship and small business management
Author(s)
Bibliographic Information
Essentials of entrepreneurship and small business management
Pearson/Prentice Hall, c2008
5th ed
Available at 7 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes indexes
Description and Table of Contents
Description
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.
Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success.
Table of Contents
Section I. The Challenge of Entrepreneurship
1. The Foundations of Entrepreneurship
2. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II. Building the Business Plan: Beginning Considerations
3. Designing a Competitive Business Model and Building a Solid Strategic Plan
4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
5. Forms of Business Ownership
6. Franchising and the Entrepreneur
7. Buying an Existing Business
Section III. Building the Business Plan: Marketing and Financial Considerations
8. Building a Powerful Marketing Plan
9. E-Commerce and the Entrepreneur
10. Pricing Strategies
11. Creating a Successful Financial Plan
12. Managing Cash Flow
Section IV. Putting the Business Plan to Work: Sources of Funds
13. Sources of Financing: Debt and Equity
14. Choosing the Right Location
15. Global Aspects of Entrepreneurship
16. Building a New Venture Team and Planning for the Next Generation
Appendix: Sample Business Plan
Brief Cases
End Notes
Index
by "Nielsen BookData"