Business research methods

書誌事項

Business research methods

William G. Zikmund

Thomson/South-Western, c2003

7th ed

大学図書館所蔵 件 / 1

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Providing comprehensive coverage of business research, this text's student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas.

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