Marketing management : knowledge and skills

Author(s)

• Peter, J. Paul
• Donnelly, James H.

Bibliographic Information

Marketing management : knowledge and skills

J. Paul Peter, James H. Donnelly, Jr

McGraw-Hill/Irwin, c2007

8th ed., McGraw-Hill international ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA81704535
• ISBN:
  • 9780071107228
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, N.Y.
• Pages/Volumes: xvii, 813 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies