Communication and new media : from broadcast to narrowcast
Author(s)
Bibliographic Information
Communication and new media : from broadcast to narrowcast
Oxford University Press, 2007
- : pbk.
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
A new approach Using a political economy approach, the authors argue the era of mass communication-of broadcast communication to mass audiences-is over. In the digital age, audiences have been atomised down to a single individual with a mobile phone-the message is narrowcast to the audience, which is composed of singular citizen-consumers.
Comprehensive introduction to media and communications Traces the historical development from mass communication to new technologies Examines the economic organisation of media old and new Presents theoretical frameworks about the media Explores how 'new' media extends and eclipses 'old' media Focuses not only on industries and technologies but also on their social and political impacts Introduces the unique concept of the surveillance economy Delivers a strong focus on ethics, regulation and governance Accessible and relevant, with real-world examples Packed with features to help students learn, including examples, case studies, chapter objectives, key words and concepts Focused and sequential in themes An engaging and direct style of writing Real-life examples from new media practitioners about their transition to new technologies Examples and case studies based on real knowledge of how the communication industries work
Table of Contents
Part 1 Political Economy, Technology, Culture , Media and CapitalismChapter 1: Digital futures: How the mobile phone has replaced the television Chapter 2: Digital dilemmas: Contradictions and conflict in thinking about communication Chapter 3: The political economy of communication and media Chapter 4: Media and capitalism: The role of technology in production and communication Part 2 From Hot Metal to Hotmail: The (Recent) History of Mass Communication Chapter 5: From Gutenberg to Global News: A brief history of the print media Chapter 6: Industrial light and magic: A brief history of still and moving pictures Chapter 7: Telegraphy, the talking wireless and television Chapter 8: The governance, regulation and ethics of the mass communication media Part 3 The Emergence of Convergence: New Century, New Media Chapter 9: From calculation to Cyberia: The 2500 year history of computing Chapter 10: The golden age of the Internet? Chapter 11: Who's a journalist now? The expanded reportorial community Chapter 12: The techno-legal time gap: Can the law keep up with the digital revolution Part 4 From Broadcasting to Narrowcasting: The Emergence of a Surveillance Economy Chapter 13: I know what you did last summer: The surveillance society has arrived Chapter 14: That's the way the cookie rumbles: A surveillance economy Chapter 15: Politics and new media Chapter 16: Can we influence the future of narrowcasting? Glossary
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