Implementing CRM : from technology to knowledge

Author(s)

• Finnegan, David Jesse
• Willcocks, Leslie

Bibliographic Information

Implementing CRM : from technology to knowledge

David Jesse Finnegan, Leslie P. Willcocks

（John Wiley information systems series）

John Wiley, c2007

• : hbk

Note

Includes bibliographical references (p. [313]-321) and index

• NCID: BA81771860
• ISBN:
  • 9780470065266
• LCCN: 2006100398
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xiii, 327 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.5
  • DC22 : 658.8/12
• Subject Headings:
  • LCSH : Customer relations -- Management
  • LCSH : Customer services
• Parent Bibliography ID:
  • BA00309192