An introduction to political communication
著者
書誌事項
An introduction to political communication
（Communication and society）
Routledge, 2007
4th ed
- : pbk
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注記
First published: 1995
Includes bibliographical references (p. 210-217) and index
内容説明・目次
内容説明
In this successful and well established textbook, Brian McNair examines how politicians, trade unions, pressure groups and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.
This fourth edition is revised and updated to include:
the re-election of George W. Bush in 2004
developments in the war on terror since 2003, including the invasion of Iraq
the re-election of New Labour in 2005
the Gilligan affair, and changes in UK government communication since the Hutton report
the growing role of the internet in political communication.
An Introduction to Political Communication draws on a range of contemporary examples to show how politicians and political groups communicate.
目次
1. Politics in the Age of Mediation 2. Politics, Democracy and the Media 3. The Effects of Political Communication 4. The Political Media 5. The Media as Political Actors 6. Party Political Communication I: Advertising 7. Party Political Communication II: Political Public Relations 8. Pressure Group Politics and the Oxygen of Publicity 9. International Political Communication
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