Treasure hunt : inside the mind of the new global consumer

Author(s)

• Silverstein, Michael J.
• Butman, John

Bibliographic Information

Treasure hunt : inside the mind of the new global consumer

Michael J. Silverstein with John Butman

Portfolio, 2006

Note

Includes index

Details

• NCID: BA81812505
• ISBN:
  • 1591841232
• LCCN: 2006043548
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 267 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.32
  • DC22 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Middle class