The power of impossible thinking : transform the business of your life and the life of your business

著者

書誌事項

The power of impossible thinking : transform the business of your life and the life of your business

Yoram (Jerry) Wind, Colin Crook, with Robert Gunther

Wharton School Pub., c2006

  • : pbk

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注記

Includes bibliographical references (p. 257-259) and index

内容説明・目次

内容説明

50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!! The power of change: create new thinking for new solutions! Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors' interview at the book's companion Web site. The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world. This bestseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage! Learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, how to understand complex environments and how to do "mind R and D," improving models through constant experimentation. Jerry Wind and Colin Crook review why it's so hard to change mental models and offer practical strategies for dismantling "hardened missile silos". Finally they show how to access models quickly through intuition, and assess the effectiveness of any mental model. Purchasers of this book gain access to audio summaries on a companion web site, along with a new half-hour interview with the authors.

目次

(An Aside) Is This Any Way to Start a Book? xxiii Preface xlvii Introduction to the Paperback Edition lix Part 1: Recognize the Power and Limits of Mental Models 1 Chapter 1: Our Models Define Our World 3 Chapter 2: Running the Miracle Mile 21 Part 2: Keeping Your Models Relevant 37 Chapter 3: Should You Change Horses? 39 Chapter 4: Paradigm Shifts Are a Two-Way Street 57 Chapter 5: Seeing a New Way of Seeing 77 Chapter 6: Sift for Sense from Streams of Complexity 93 Chapter 7: Engage in R&D of the Mind 121 Part 3: Transform Your World 139 Chapter 8: Dismantle the Old Order 141 Chapter 9: Find Common Ground to Bridge Adaptive Disconnects 157 Part 4: Act Quickly and Effectively 171 Chapter 10: Develop the Intuition to Act Quickly 173 Chapter 11: The Power to Do the Impossible 189 Chapter 12: Challenging Your Own Thinking: Personal, Business, and Society 209 Conclusion: What You Think Is What You Do 235 Appendix: The Neuroscience Behind Mental Models 239 Selected Bibliography 257 Acknowledgments 261 Index 263

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