Visual merchandising and display
著者
書誌事項
Visual merchandising and display
Fairchild Publications, c2006
5th ed
大学図書館所蔵 全8件
注記
Includes indexes
内容説明・目次
内容説明
A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.
目次
- * Getting Started: Visual Merchandising and Display Basics * Why Do We Display
- Color and Texture
- Line and Composition
- Light and Lighting
- Types of Display and Display Settings * Where to Display * The Exterior of the Store
- Display Window Construction
- Store Interiors * What to Use for Successful Displays * Mannequins
- Alternatives to the Mannequin
- Dressing the Three-Dimensional Form
- Fixtures
- Dressing Fixtures
- Visual Merchandising
- Modular Fixtures and Systems in Store Planning
- Furniture as Props * Visual Merchandising and Display Techniques * Attention-Getting Devices
- Familiar Symbols
- Masking and Proscenia
- Sale Ideas
- Fashion Accessories
- Graphics and Signage * Visual Merchandising and Planning * Visual Merchandise Planning
- Setting Up a Display Shop
- Store Planning and Design
- Visual Merchandising and the Changing Face of Retail * Related Areas of Merchandising and Display * Point-of-Purchase Display
- Exhibit and Trade Show Design
- Industrial Display
- Fashion Shows
- Trade Organizations and Sources
- Career Opportunities in Visual Merchandising
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