Air wars : television advertising in election campaigns, 1952-2004
Author(s)
Bibliographic Information
Air wars : television advertising in election campaigns, 1952-2004
CQ Press, c2005
4th ed
- : pbk
Available at / 2 libraries
-
National Graduate Institute for Policy Studies Library (GRIPS Library)
: pbk314.895||W6201010755
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Note
Includes bibliographical references (p. 187-211) and index
Description and Table of Contents
Description
A comprehensive analysis of television campaign advertising since the beginning of television. The latest edition covers the polarizing 2004 elections and the backdrop to them, including the Sept. 11, 2001 terror attacks and the wars in Iraq and Afghanistan. With data from the 2004 campaign presented throughout the text, coverage also includes mate
by "Nielsen BookData"
