Multinationals in their communities : a social capital approach to corporate citizenship projects
著者
書誌事項
Multinationals in their communities : a social capital approach to corporate citizenship projects
Palgrave Macmillan, 2007
- : hardback
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Multinationals can impact significantly on the quality of social relations within their communities, partly through corporate citizenship projects. This book analyzes the nature and effectiveness of these projects, using theoretical and empirical insights of recent literature. It demonstrates how MNCs can build communities in developing countries.
目次
Multinationals in their Communities: A Social Capital Approach to Corporate Citizenship Projects Corporate Citizenship: Definitions and Expenditure Key Players in the Corporate Citizenship Debate: CSR's Rapidly Evolving Institutional Matrix Social Capital and Multinationals Multinationals and Community Engagement in South Africa and Mexico Multinationals and Community Engagement in Poland Diageo and its Corporate Citizenship Programme Anglo American plc and its Corporate Citizenship Programme GlaxoSmithKline and its Corporate Citizenship Programme Vodafone Group plc and its Corporate Citizenship Programme What Makes for Good Corporate Citizenship Projects and Programmes? Learning the Lessons: What Directions Should Corporate Citizenship Programmes Take in the Future?
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