Understanding business strategy : concepts
著者
書誌事項
Understanding business strategy : concepts
Thomson/South-Western, c2006
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
UNDERSTANDING BUSINESS STRATEGY encourages a hands-on approach to learning with applications and features such as: experiential exercises, BizFlix video clips, and brief end of chapter cases. Further, features such as the Strategy Tool Box and Your Career provide practical tools as students embark on their own careers. After reading Understanding Business Strategy, students will not only have an understanding of modern strategic management; they will also grasp the application of these tools in their own careers.
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