Industry and firm studies

著者

• Tremblay, Victor J.
• Tremblay, Carol Horton

書誌事項

Industry and firm studies

edited by Victor J. Tremblay and Carol Horton Tremblay

M.E. Sharpe, c2007

4th ed

• : hbk

注記

Includes bibliographical references and index

内容説明・目次

内容説明

The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.

目次

I. Industry Studies 1. Airline Service: The Evolution of Competition Since Deregulation 2. Banking: An Industry in Transition 3. Brewing: Games Firms Play 4. Cigarettes: Old Firms Facing New Challenges 5. Distilled Spirits: Spirited Competition or Regulated Monopoly? 6. Health Insurance: Designing Products to Reduce Costs 7. Motion Pictures: Competition, Distribution, and Efficiencies 8. Soft Drinks: The Carbonated Soft Drink Industry in the United States II. Firm Studies 10. General Motors: Lost Dominance 11. Microsoft: Who Is Microsoft Today? 12. Schlitz: Why the Schlitz Hit the Fan 13. TiVo: Product Versus Incumbent Advantage

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA82069385
• ISBN:
  • 9780765617248
  • 9780765617231
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Armonk, N.Y.
• ページ数/冊数: xiv, 370 p.
• 大きさ: 24 cm