Service management and marketing : customer management in service competition

Author(s)

• Grönroos, Christian

Bibliographic Information

Service management and marketing : customer management in service competition

Christian Grönroos

Wiley, c2007

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BA82102629
• ISBN:
  • 9780470028629
• LCCN: 2006030743
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester
• Pages/Volumes: x, 483 p.
• Size: 24 cm
• Classification:
  • LCC : HD9980.5
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing
  • LCSH : Customer services