Ads, fads, and consumer culture : advertising's impact on American character and society

著者

• Berger, Arthur Asa

書誌事項

Ads, fads, and consumer culture : advertising's impact on American character and society

Arthur Asa Berger with illustrations by the author

Rowman & Littlefield, c2007

3rd ed

• : cloth
• : pbk

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Now in its third edition, the popular "Ads, Fads, and Consumer Culture" is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA82167792
• ISBN:
  • 9780742554436
  • 9780742554443
• LCCN: 2006100596
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lanham
• ページ数/冊数: xxv, 217 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5823
  • DC22 : 659.1/0420973
• 件名:
  • LCSH : Advertising -- United States
  • LCSH : Popular culture -- United States
  • LCSH : Consumer education -- United States