Handbook of market segmentation : strategic targeting for business and technology firms
著者
書誌事項
Handbook of market segmentation : strategic targeting for business and technology firms
(Haworth series in segmented, targeted, and customized marketing)
Haworth Press, c2004
3rd ed
- : soft
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注記
Rev. ed. of: Market segmentation. Rev. ed. c1994
Includes bibliographical references p. (225-232) and index

