Handbook of market segmentation : strategic targeting for business and technology firms

書誌事項

Handbook of market segmentation : strategic targeting for business and technology firms

Art Weinstein

(Haworth series in segmented, targeted, and customized marketing)

Haworth Press, c2004

3rd ed

  • : soft

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注記

Rev. ed. of: Market segmentation. Rev. ed. c1994

Includes bibliographical references p. (225-232) and index

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