Advertising in modern and postmodern times

著者

• Odih, Pamela

書誌事項

Advertising in modern and postmodern times

Pamela Odih

（Theory, culture and society）

Sage, 2007

注記

Includes bibliographical references and index

内容説明・目次

内容説明

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.

目次

PART ONE: MARKING TIME IN THE MAKING OF MODERN ADVERTISING Selling Space in Advertising History Selling Time in Advertising History PART TWO: DIALECTICS OF ADVERTISING IN MODERN TIMES Advertising, Time and the Commodity-Form Time and the Commodity-Sign PART THREE: ADVERTISING IN POSTMODERN TIME(S) 'Times they are a Changin'' Transformations of Work and Leisure in the Time/Space Economies of Modern and Postmodern Advertising Mapping the Subject of Postmodern Advertising Technology Sign of the Times Postmodern Disruptions in Advertising Times Conclusion Globalization and the Future of Advertising

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詳細情報

• NII書誌ID(NCID): BA82254274
• ISBN:
  • 9780761941903
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xii, 231 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5811
  • DC22 : 659.1042
• 件名:
  • LCSH : Advertising
  • LCSH : Advertising -- Social aspects
• 親書誌ID:
  • BA10904942