The end of fashion : how marketing changed the clothing business forever
著者
書誌事項
The end of fashion : how marketing changed the clothing business forever
Quill, 2000
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注記
Originally published: New York : William Morrow , c1999
With a new epilogue
Subtitle on the 1999 ed.: the mass marketing of the clothing business
Bibliography: p. 311-312
内容説明・目次
内容説明
The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.
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