Lifestyle market segmentation

Author(s)

• Cahill, Dennis J.

Bibliographic Information

Lifestyle market segmentation

Dennis J. Cahill

（Haworth series in segmented, targeted, and customized marketing）

Haworth Press, c2006

• : hbk
• : soft

Note

Includes bibliographical references (p. 171-181) and index

Details

• NCID: BA82288593
• ISBN:
  • 9780789028686
  • 9780789028693
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 184 p.
• Size: 23 cm
• Subject Headings:
  • LCSH : Market segmentation
  • LCSH : Consumers' preferences
  • LCSH : Consumer behavior
  • LCSH : Lifestyles
• Parent Bibliography ID:
  • BA82223882