Silent selling : best practices and effective strategies in visual merchandising
著者
書誌事項
Silent selling : best practices and effective strategies in visual merchandising
Fairchild Publications, Inc., c2006
3rd ed
- : hbk
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注記
Includes bibliographical references (p. 389-392) and index
内容説明・目次
内容説明
This new edition of the best-selling textbook, which captures the direction in which today's retail industry is moving, will lead students beyond the basics of visual merchandising. Experts' recent discoveries and valuable new techniques provide essential tools to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace. Readers are encouraged to think out of the box while using Bell's Look-Compare-Innovate model, which is at the core of reinventions taking place in retail organisations worldwide.
目次
* Preparation for Visual Creativity * Creative Thinking: Getting Out of the Box * What is Visual Merchandising? * Core Design Strategies * Practices and Strategies for the Selling Floor * Layout and Fixtures for Fashion Apparel * Fashion Apparel Wall Setups * Fashion Apparel and Accessory Coordination * Home Fashion Presentation * Communicating Retail Atmospherics * Signing * Lighting * Visual Practices for Nontraditional Venues * Grocery and Food Service Stores * Nontraditional Retailing * * Tools and Techniques for Merchandise Display * The Magic of the Display Window * Mannequins and Mannequin Alternatives * Building a Visual Merchandising Department * Career Strategies * Visual Merchandising Careers NEW TO THIS EDITION * Many new and updated photographs and illustrations * Photo comparisons analysing the stretch-the-brand movement, different home fashion store designs and various signing styles * Summaries of books on personal branding and working with right and left brain personalities that will engage students in a discussion of strategies invaluable in building relationships TEXT FEATURES * Instructor's Guide includes suggested course outlines, supplementary activities and suggested exam questions for each chapter
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