Creative advertising : ideas and techniques from the world's best campaigns
著者
書誌事項
Creative advertising : ideas and techniques from the world's best campaigns
Thames & Hudson, 2004, c2002
- : pbk
- タイトル別名
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大学図書館所蔵 全2件
内容説明・目次
内容説明
Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
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