Appetite for profit : how the food industry undermines our health and how to fight back

著者

    • Simon, Michele

書誌事項

Appetite for profit : how the food industry undermines our health and how to fight back

Michele Simon

Nation Books, c2006

  • : pbk.
  • : pbk.

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注記

Includes bibliographical references (p. [361]-380) and index

収録内容

  • Anatomy of a food corporation: why we can't trust them
  • Personal responsibility, energy balance, and other distractions
  • Freedom from choice: distortions of all-American values
  • Nutriwashing fast food
  • Nutriwashing processed foods
  • "Responsible marketing" to kids
  • Exposing government complicity
  • Co-opting the science
  • Eating in the dark: nutrition labeling in restaurants
  • Battling big food in schools
  • Regulating junk food marketing to children
  • Scapegoating the lawyers
  • The bigger picture
  • App.1. Anti-glossary
  • App.2. Guide to industry groups and spin doctoring
  • App.3. Myth vs. reality: nutrition labeling at fast-food and other chain restaurants
  • App.4. Taking back our schools
  • App.5. Protect your legal rights
  • App.6. Resources for positive change

内容説明・目次

巻冊次

: pbk. ISBN 9781560259329

内容説明

The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against commonsense nutrition policies. Appetite for Profit exposes this hypocrisy and explains how to fight back by offering reliable resources. Readers will learn how to spot the PR and how to organize to improve food in schools and elsewhere. For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public. Simon also provides an entertaining glossary that explains corporate rhetoric, including phrases like "better-for-you foods" and "frivolous lawsuit."
巻冊次

ISBN 9781560259978

内容説明

Over the past two years, concerned Americans have finally begun to ask: Who is to blame for the growing public health crisis of obesity and diet-related illnesses? Is the junk food industry at fault, or is it all just a matter of personal and parental responsibility? How can we fight back with workable solutions? While much of the attention remains focused at the national policy level, the real story is taking place in states and communities all over the country, where people are attempting to "take back" their food supply from greedy corporations. Too often media accounts of this heated debate portray the food industry as being "part of the solution," missing the behind-the-scenes struggles. Appetite for Profit describes food industry lobbying, front groups, and other tactics that operate to undermine nutrition policy in schools and elsewhere. It explains how to counter attack. Additionally, this book tells how to see through corporate promises; illustrates the importance of rhetoric to control the debate; informs how to respond; celebrates the unsung heroes in the fight; and provides reliable resources on how to get involved. This enlightening book provides hope with real-life examples of winning strategies and a road map for reform.

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