Marketing in a nutshell : key concepts for non-specialists

Author(s)

• Meldrum, Mike
• McDonald, Malcolm

Bibliographic Information

Marketing in a nutshell : key concepts for non-specialists

Mike Meldrum and Malcolm McDonald

Butterworth-Heinemann, 2007

Note

Includes index

Details

• NCID: BA82346907
• ISBN:
  • 9780750681339
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford ; Tokyo
• Pages/Volumes: x, 294 p.
• Size: 24 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing