Marketing in a nutshell : key concepts for non-specialists
Author(s)
Bibliographic Information
Marketing in a nutshell : key concepts for non-specialists
Butterworth-Heinemann, 2007
Available at 1 libraries
Note
Includes index
Description and Table of Contents
Description
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all.
Table of Contents
Understanding the basics of marketing Different types of marketing Understanding customers Understanding markets Product management Key elements of positioning Marketing relationships Management, planning and control
by "Nielsen BookData"