Relationship marketing : management of customer relationships
著者
書誌事項
Relationship marketing : management of customer relationships
Financial Times Prentice Hall, 2003
- タイトル別名
-
Relationship marketing
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
"Translated from the German by Anil Mahyera, Munich."--T.p. verso
内容説明・目次
内容説明
Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach to the topic. Exploring the subject as a management methodology, the text analyses the discussions occurring at the leading edge of relationship marketing theory, including the first English translation of German research in the area.
Key Features:
Extensive coverage of the current thinking on relationship marketing
Examines relationship marketing as a science whilst also covering the practical aspects of implementation
Contains many European and American examples of relationship marketing in practice.
Clear management approach and systematic structure
目次
Contents List of Figures Preface and acknowledgements The foundations of relationship marketing Theoretical foundation of relationship marketing Conceptualization of relationship marketing Analysis phase of relationship marketing Strategic focus of relationship marketing Relationship marketing in practice Implementation phase of relationship marketing The Control Phase of Relationship Marketing Multi-faceted characteristics of Relationship Marketing Future Outlook for Relationship Marketing
「Nielsen BookData」 より