Relationship marketing : management of customer relationships

Author(s)

• Bruhn, Manfred

Bibliographic Information

Relationship marketing : management of customer relationships

Manfred Bruhn

Financial Times Prentice Hall, 2003

Other Title

Relationship marketing

Note

Includes bibliographical references and index

"Translated from the German by Anil Mahyera, Munich."--T.p. verso

Details

• NCID: BA82431143
• ISBN:
  • 9780273676010
• LCCN: 2002029302
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Original Language Code: ger
• Place of Publication: Harlow, UK
• Pages/Volumes: xxi, 289 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.5
  • DC21 : 658.8/12
• Subject Headings:
  • LCSH : Customer relations -- Management