Principles of marketing

Author(s)

• Kotler, Philip
• Armstrong, Gary

Bibliographic Information

Principles of marketing

Philip Kotler, Gary Armstrong

Pearson/Prentice Hall : Peason Edducation International, c2008

12th ed., Pearson international ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA82483792
• ISBN:
  • 9780136132370
• LCCN: 2007000562
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: 1 v. (various pagings)
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing