Global marketing management

Author(s)

• Kotabe, Masaaki
• Helsen, Kristiaan

Bibliographic Information

Global marketing management

Masaaki Kotabe, Kristiaan Helsen

J. Wiley, c2008

4th ed

• : [pbk.]

Note

Includes bibliographical references and indexes

Details

• NCID: BA82541185
• ISBN:
  • 9780471755272
• LCCN: 2007272985
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxii, 682 p., 12 p. of plates
• Size: 28 cm
• Classification:
  • LCC : HF1416
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : International business enterprises -- Management