Marketing

Author(s)

• Lamb, Charles W.
• Hair, Joseph F.
• McDaniel, Carl D.

Bibliographic Information

Marketing

Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel

Thomson/South-Western, c2008

9th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA82547829
• ISBN:
  • 9780324362084
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxxi, 671 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management