The real world guide to fashion selling and management
著者
書誌事項
The real world guide to fashion selling and management
Fairchild Publications, c2007
- : pbk
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 283-289) and index
内容説明・目次
内容説明
The act of personal selling in the fashion industry is quickly becoming lost in a sea of flashy advertisements, Web sites, and other technological noise. Increasingly students feel selling is something some other department is responsible for, or something that magically happens. Future salespeople and sales executives must get a thorough understanding of the real-world basics of selling while in class, rather than by trial and error on the job. With a real-world practical approach, this book will start educating students on these principles in preparation for their entrance into the job market. Instructor's Guide includes options fo rorganizing the curriculum and suggestions for teaching the course.
目次
* Selling Isn't a Dirty Word * Retail Sales * Business-to-Business Selling * Getting to the Sale * The Sales Presentation * Follow Through the Relationship Development * Selling Yourself * The Characteristics of Successful Salespeople and Sales Managers * Managing a Sales Force * Training and Tools * Measuring Productivity * Organizational Structure & Interaction * The Global Marketplace * Adjusting to Changes in Fashion Markets
「Nielsen BookData」 より