Ratings analysis : the theory and practice of audience research

Author(s)

Bibliographic Information

Ratings analysis : the theory and practice of audience research

James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

（LEA's communication series）

Lawrence Erlbaum Associates, 2006

3rd ed.

  • : pbk

Available at  / 2 libraries

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Note

Includes bibliographical references and indexes

Related Books： 1-1 of 1

Details

  • NCID
    BA82714035
  • ISBN
    • 080585410X
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Mahwah, N.J.
  • Pages/Volumes
    xviii, 317 p.
  • Size
    23 cm
  • Parent Bibliography ID
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