Marketing management : a strategic decision-making approach

著者

• Mullins, John W. (John Walker)

書誌事項

Marketing management : a strategic decision-making approach

John W. Mullins ... [et al.]

（Irwin/McGraw-Hill series in marketing）（McGraw-Hill international editions）

McGraw-Hill/Irwin, c2005

5th ed., international ed

注記

"This book cannot be re-exported from the country to which it is sold by McGraw-Hill. The international edition is not available in North America"--cover

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA82767687
• ISBN:
  • 0071111697
• LCCN: 2003066459
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxiv, 520 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5415.13
  • DC22 : 658.8
• 件名:
  • LCSH : Marketing -- Management
• 親書誌ID:
  • BA34788937
  • BA03817735