Transnational management : text, cases, and readings in cross-border management
Author(s)
Bibliographic Information
Transnational management : text, cases, and readings in cross-border management
（McGraw-Hill international editions）（McGraw-Hill higher education）
McGraw-Hill/Irwin, 2008
5th ed
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Note
Includes index
Description and Table of Contents
Description
"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skilfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
Table of Contents
1: Expanding Abroad: Motivations, Means, and Mentalities 2: Understanding the International Context: Responding to Conflicting Environmental Forces 3: Developing Transnational Strategies: Building Layers of Competitive Advantage 4: Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility 5: Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management 6: Engaging in Cross Border Collaboration: Managing across Corporate Boundaries 7: Implementing the Strategy: Building Multidimensional Capabilities 8: The Future of the Transnational: An Evolving Global Role
by "Nielsen BookData"