Public & nonprofit marketing
Author(s)
Bibliographic Information
Public & nonprofit marketing
Scientific Press, c1989
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Note
First edition titled Marketing for Public and Nonprofit Managers
Includes bibliographies and index
Description and Table of Contents
Description
Written by two of the world's leading experts in the field this book shows how a well thought out marketing strategy can help public and non-profit organizations survive and succeed in an age of funding cutbacks and increasingly fierce competition. The new edition has been revised and reorganized to reflect recent problems and concerns.
Table of Contents
- An Overview of Public and Nonprofit Marketing
- Exploring and Pursuing Marketing Opportunities
- Understanding Customers
- Planning and Pricing the Product
- Making Contact with the Customer
- Organization and Implementation
- Resource Allocation.
by "Nielsen BookData"