The practice of public relations

著者

• Seitel, Fraser P.
• Rockefeller, David

書誌事項

The practice of public relations

Fraser P. Seitel ; foreword by David Rockefeller

Pearson Education, Prentice Hall, c2007, 2004, 2001

10th ed.

注記

Includes bibliographical references and index

"Pearson International edition"--on cover

内容説明・目次

内容説明

For courses in Introduction to Public Relations and Public Relations Practice, offered by Departments of Communication Studies, Journalism or Marketing. The Practice of Public Relations leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, most importantly, how to implement actual PR practice. Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, most importantly, how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.

目次

Part 1 EVOLUTION Chap. 1 What is Public Relations? Chapt. 2 The Growth of Public Relations. Part 2 PREPARATION/PROCESS Chap. 3 Communication Chap. 4 Public Opinion Chap. 5 Management Chap. 6 Ethics Chap. 7 The Law Chap. 8 Research Part 3 THE PUBLICS Chap. 9 Print Media Relations Chap. 10 Electronic Media Relations Chap. 11 Employee Relations Chap. 12 Multicultural Community Relations Chap. 13 Government Relations Chap. 14 Consumer Relations Chap. 15 International Relations Part 4 IMPLEMENTATION Chap. 16 Public Relations Writing Chap. 17 Public Relations and the Internet Chap. 18 Integrated Marketing Communications Chap. 19 Crisis Management

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詳細情報

• NII書誌ID(NCID): BA82872717
• ISBN:
  • 9780132038621
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River ; N.J.
• ページ数/冊数: xxix, 442 p.
• 大きさ: 26 cm
• 件名:
  • LCSH : Public relations -- United States