Retail management : a strategic approach
著者
書誌事項
Retail management : a strategic approach
Pearson/Prentice Hall, c2007
10th ed., Pearson international ed
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内容説明・目次
内容説明
For courses in Retailing and Retail Management.
Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.
目次
Part One: An Overview of Strategic Retail Management
1. An Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic Planning in Retailing
Part Two: Situation Analysis
4. Retail Institutions by Ownership
5. Retail Institutions by Store-Based Strategy Mix
6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
Part Three: Targeting Customers and Gathering Information
7. Identifying and Understanding Consumers
8. Information Gathering and Processing in Retailing
Part Four: Choosing a Store Location
9. Trading-Area Analysis
10. Site Selection
Part Five: Managing a Retail Business
11. Retail Organization and Human Resource Management
12. Operations Management: Financial Dimensions
13. Operations Management: Operational Dimensions
Part Six: Merchandise Management and Pricing
14. Developing Merchandise Plans
15. Implementing Merchandise Plans
16. Financial Merchandise Management
17. Pricing in Retailing
Part Seven: Communicating with the Customer
18. Establishing and Maintaining a Retail Image
19. Promotional Strategy
Part Eight: Putting It All Together
20. Integrating and Controlling the Retail Strategy
Appendixes
A. Careers in Retailing
B. About the Web Site That Accompanies Retail Management (www.prenhall.com/bermanevans)
C. Glossary
Name Index
Subject Index
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