Marketing management

Author(s)

• Winer, Russell S.

Bibliographic Information

Marketing management

Russell S. Winer

（Pearson international edition）

Pearson/Prentice Hall, c2007

3rd ed

Note

Includes indexes

Details

• NCID: BA82924366
• ISBN:
  • 0132296314
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxix, 500 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA82923680