Conceptual blockbusting : a guide to better ideas
著者
書誌事項
Conceptual blockbusting : a guide to better ideas
Basic Books, a member of the Perseus Books Group, 2001
4th ed
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注記
Includes reader's guide (p.[201]--209) and index
"Previously published by Perseus Publishing"--T.p. verso
内容説明・目次
内容説明
James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a new generation of readers to a world of new possibilities.
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