Contemporary developments in marketing

著者

• International Publication of the Scientific Committee of the Montpellier Graduate Business School
• Backhaus, Klaus
• Ecole Supérieure de Commerce de Montpellier. Scientific Committee

書誌事項

Contemporary developments in marketing

[editor,] International Publication of the Scientific Committee of the Montpellier Graduate Business Schoo

Eska, c1999

注記

"Published with the support of the Languedoc-Roussillon region"

David Taylor, a contributor, is on the academic staff of the University of Waikato, N.Z

"International Colloquium, October 13th-19th 1997, centennial year. International marketing : new frontiers and new tendencies. Graduate School of Management, Sup de co Montpellier"--Cover

"Chair of the scientific committee: Prof. Dr. Klaus Backhaus"--Cover

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BA83073639
• ISBN:
  • 2869116721
• 出版国コード: fr
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Paris
• ページ数/冊数: 623 p.
• 大きさ: 24 cm
• 分類:
  • DC21 : 658.8
• 件名:
  • LCSH : Marketing -- Congresses