Contemporary developments in marketing

Author(s)

• International Publication of the Scientific Committee of the Montpellier Graduate Business School
• Backhaus, Klaus
• Ecole Supérieure de Commerce de Montpellier. Scientific Committee

Bibliographic Information

Contemporary developments in marketing

[editor,] International Publication of the Scientific Committee of the Montpellier Graduate Business Schoo

Eska, c1999

Note

"Published with the support of the Languedoc-Roussillon region"

David Taylor, a contributor, is on the academic staff of the University of Waikato, N.Z

"International Colloquium, October 13th-19th 1997, centennial year. International marketing : new frontiers and new tendencies. Graduate School of Management, Sup de co Montpellier"--Cover

"Chair of the scientific committee: Prof. Dr. Klaus Backhaus"--Cover

Includes bibliographical references

• NCID: BA83073639
• ISBN:
  • 2869116721
• Country Code: fr
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Paris
• Pages/Volumes: 623 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses