Contemporary developments in marketing
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Bibliographic Information
Contemporary developments in marketing
Eska, c1999
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"Published with the support of the Languedoc-Roussillon region"
David Taylor, a contributor, is on the academic staff of the University of Waikato, N.Z
"International Colloquium, October 13th-19th 1997, centennial year. International marketing : new frontiers and new tendencies. Graduate School of Management, Sup de co Montpellier"--Cover
"Chair of the scientific committee: Prof. Dr. Klaus Backhaus"--Cover
Includes bibliographical references