Selling the economic miracle : economic reconstruction and politics in West Germany, 1949-1957
著者
書誌事項
Selling the economic miracle : economic reconstruction and politics in West Germany, 1949-1957
（Monographs in German history, v. 18）
Berghahn Books, 2007
- : hbk
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注記
Includes bibliographical references (p. [262]-276) and index
内容説明・目次
内容説明
Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.
目次
List of Illustrations
Acknowledgments
List of Acronyms
Introduction
Chapter 1. Origins of the Social Market Economy and the Currency Reform of 1948
Chapter 2. Market or Planned? The 1949 Bundestag Election
Chapter 3. The Korean Crisis, the Social Market Economy, and Public Opinion
Chapter 4. Public Relations for the Social Market Economy: Die Waage
Chapter 5. Creating a CDU/CSU Public Relations Machine: The 1953 Bundestag Election
Chapter 6. The Triumph of the Economic Miracle: The CDU/CSU and the 1957 Bundestag Election
Conclusion
Bibliography
Index
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