Contemporary marketing, interactive text

Author(s)

• Boone, Louis E.
• Kurtz, David L.

Bibliographic Information

Contemporary marketing, interactive text

Louis Boone, David Kurtz

South-Western , Thomson Learning, c2008

13th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA83213680
• ISBN:
  • 9780324536386
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio,[London]
• Pages/Volumes: xx, 664 p.
• Size: 28 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing